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Entscheidung
Consumer behaviour
27
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27
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27
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27
Innovation
21
Marketing management
19
Marketingmanagement
19
USA
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Eliashberg, Jehoshua
4
Winkler, Robert L.
2
Eisenstein, Eric M.
1
Gatignon, Hubert A.
1
Lodish, Leonard M.
1
Robertson, Thomas S.
1
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Management science : journal of the Institute for Operations Research and the Management Sciences
4
Handbook of marketing
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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1
The impact of risk and competition on choice of innovations
Gatignon, Hubert A.
- In:
Marketing letters : a journal of research in marketing
4
(
1993
)
3
,
pp. 191-204
Persistent link: https://www.econbiz.de/10001145777
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2
Arbitrating a dispute : a decision analytic approach
Eliashberg, Jehoshua
- In:
Management science : journal of the Institute for …
32
(
1986
)
8
,
pp. 963-974
Persistent link: https://www.econbiz.de/10001017706
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3
Consumer preference judgements : an exposition with empirical applications
Eliashberg, Jehoshua
- In:
Management science : journal of the Institute for …
26
(
1980
)
1
,
pp. 60-77
Persistent link: https://www.econbiz.de/10002116623
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4
Marketing decision support and intelligent systems: precisely worthwhile or vaguely worthless? Eric M. Eisenstein and Leonard M. Lodish
Eisenstein, Eric M.
;
Lodish, Leonard M.
- In:
Handbook of marketing
,
(pp. 436-454)
.
2006
Persistent link: https://www.econbiz.de/10003335269
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5
Risk sharing and group decision making
Eliashberg, Jehoshua
;
Winkler, Robert L.
- In:
Management science : journal of the Institute for …
27
(
1981
)
11
,
pp. 1221-1235
Persistent link: https://www.econbiz.de/10002116634
Saved in:
6
The role of attitude toward risk in strictly competitive decision-making situations
Eliashberg, Jehoshua
;
Winkler, Robert L.
- In:
Management science : journal of the Institute for …
24
(
1978
)
12
,
pp. 1231-1241
Persistent link: https://www.econbiz.de/10002116639
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