Marketing decision support and intelligent systems: precisely worthwhile or vaguely worthless? Eric M. Eisenstein and Leonard M. Lodish
| Year of publication: |
2006
|
|---|---|
| Authors: | Eisenstein, Eric M. ; Lodish, Leonard M. |
| Published in: |
Handbook of marketing. - London [u.a.] : Sage Publ., ISBN 1-4129-2120-1. - 2006, p. 436-454
|
| Subject: | Management-Informationssystem | Management information system | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003335269