Inhaltlich und optisch erstklassiger Überblickstitel für Studenten und Praktiker, aufgemacht wie H. Noel: "Konsumverhalten" (BA 8/10) in einem akzeptablen Preis-Leistungs-Verhältnis. Das Buch ist ein Zwischenprodukt zwischen Ratgeber und Lehrbuch. Zum Bereich Markenentwicklung gehören:...

Part I: Trademarks and Branding --Trademarks in branding: Legal issues and commercial practices /Patricio Sáiz and Rafael Castro --Branding before the brand: Marks, imitations and counterfeits in pre-modern Europe /Carlo Marco Belfanti --Early marks: American trademarks before US trademark law...

"This book provides relevant case studies, innovative applications and latest empirical research findings on application design, development and usage of mobile devices. It presents current developments, innovations, laws and legislations, research and analysis on the usage of mobile devices...

The rise of the experience economy has ushered in a growing role for food experience in tourism. This review of recent developments in the field of food and tourism experiences underlines the ways in which food experiences can be adapted to meet tourist needs, how culinary tourism can play a...