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Undertaking research at the bottom of the pyramid using qualitative methods : from theoretical considerations to practical realities
Chikweche, Tendai; Fletcher, Richard - In: Qualitative market research : an international journal 15 (2012) 3, pp. 242-267
Persistent link: https://www.econbiz.de/10009573218
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Revisiting the business environment at the bottom of the pyramid (BOP) : from theoretical considerations to practical realities
Chikweche, Tendai - In: Journal of global marketing 26 (2013) 5, pp. 239-257
Persistent link: https://www.econbiz.de/10010232479
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Researching the marginalised bottom of the pyramid in Africa : lessons and prospects for inclusive, relevant practices
Chikweche, Tendai; Lappeman, James; Egan, Paul - In: International journal of market research 65 (2023) 5, pp. 597-621
Persistent link: https://www.econbiz.de/10014368517
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Innovative new product adoption of renewable energy mobility products at the bottom of the pyramid the case of Hamba, an integrated community-driven solution
Chikweche, Tendai; Bloemen, Shantha; Mwenye, Dorah - In: Journal of international consumer marketing 35 (2023) 2, pp. 194-214
Persistent link: https://www.econbiz.de/10014321466