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PIMS and the market share effect : biased evidence versus fuzzy evidence

Christen, Markus; Gatignon, Hubert A. - In: The profit impact of marketing strategy project : …, (pp. 260-271). 2009

Persistent link: https://www.econbiz.de/10003927401

New product distribution and inter-channel competition : market-making, market-taking, and competitive effects in several European countries

Gatignon, Hubert A. (contributor); … - 2007

Persistent link: https://www.econbiz.de/10003591697

New product distribution and inter-channel competition : market-making, market-taking, and competitive effects in several European countries

Gatignon, Hubert A. (contributor); … - 2007 - Rev.

Persistent link: https://www.econbiz.de/10003662075

Clinching the deal : an empirical study of the drivers of diffusion of daily deals

Xia, Feihong; Chatterjee, Rabikar; Venkatesh, R. - In: Journal of business research : JBR 149 (2022), pp. 824-832

Persistent link: https://www.econbiz.de/10013325699

Clinching the Deal : An Empirical Study of the Drivers of Diffusion of Daily Deals

Xia, Feihong; Chatterjee, Rabikar; Venkatesh, R. - 2021

Daily deals have been very popular among both online shoppers and businesses seeking to attract customers. A daily deal typically consists of a deep discount for a targeted group of shoppers over the limited period of a single day. We analyze the adoption process of daily deals and untangle the...

Persistent link: https://www.econbiz.de/10013211347

Consumer shopping and spending across retail formats

Fox, Edward J.; Montgomery, Alan L.; Lodish, Leonard M. - In: The journal of business : B 77 (2004) 2,Suppl., pp. S25-S60

Persistent link: https://www.econbiz.de/10002095317