Societal marketing emerged in the early 1970s, promising a more socially responsible and ethical model for marketing. While the societal marketing concept has attracted its adherents and critics, the literature on societal marketing has remained sketchy and underdeveloped, particularly with...

Purpose – The purpose of this paper is to draw from: Freud's Interpretation of Dreams , citing the Dream of Irma's Injection , to illustrate psychic organization and the relation of psychic to social organization; The Dream of the Failed Dinner Party , to illustrate the inter‐individual...

Societal marketing emerged in the early 1970s, promising a more socially responsible and ethical model for marketing. While the societal marketing concept has attracted its adherents and critics, the literature on societal marketing has remained sketchy and underdeveloped, particularly with...