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Ethnic group
Consumer behaviour
27
Konsumentenverhalten
23
Cultural identity
12
Kulturelle Identität
12
Cross-cultural relations
11
Interkulturelle Beziehungen
11
Cross-cultural management
8
Interkulturelles Management
8
Multicultural marketplaces
8
International marketing
7
Market research
7
Internationales Marketing
6
Marketing
6
Marktforschung
6
Ethnische Gruppe
4
Multicultural society
4
Multikulturelle Gesellschaft
4
Social capital
4
Brand image
3
Business and Administrative studies
3
Culture
3
Diversity Management
3
Diversity management
3
Institutional economics
3
Institutionenökonomik
3
Markenimage
3
Market segmentation
3
Marketing management
3
Marketing theory
3
Marketing. Distribution of products
3
Marketingmanagement
3
Marketingtheorie
3
National culture
3
Nationalkultur
3
Online retailing
3
Online-Handel
3
Perception
3
Social Web
3
Social web
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Demangeot, Catherine
4
Kipnis, Eva
2
Pullig, Chris
2
Allison, Gareth
1
Broderick, Amanda J.
1
Bröckerhoff, Aurélie
1
Slater, Stephanie
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Visconti, Luca M.
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Zafari, Katayoun
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Journal of business research : JBR
2
Marketing theory
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The journal of consumer marketing
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ECONIS (ZBW)
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Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
Saved in:
2
Practising conviviality : social uses of ethnic cuisine in an Asian multicultural environment
Zafari, Katayoun
;
Allison, Gareth
;
Demangeot, Catherine
- In:
The journal of consumer marketing
32
(
2015
)
7
,
pp. 564-575
Persistent link: https://www.econbiz.de/10011482291
Saved in:
3
Consumer mobility and well-being among changing places and shifting ethnicities
Demangeot, Catherine
;
Bröckerhoff, Aurélie
;
Kipnis, Eva
; …
- In:
Marketing theory
15
(
2015
)
2
,
pp. 271-278
Persistent link: https://www.econbiz.de/10011494634
Saved in:
4
Marketer acculturation to diversity needs : the case of modest fashion across two multicultural contexts
Slater, Stephanie
;
Demangeot, Catherine
- In:
Journal of business research : JBR
134
(
2021
),
pp. 702-715
Persistent link: https://www.econbiz.de/10012643951
Saved in:
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