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How to stop binge drinking and speeding motorists : effects of relational-interdependent self-construal and self-referencing on attitudes toward social marketing
Martin, Brett A. S.; Lee, Christina Kwai Choi; Weeks, … - In: Journal of consumer behaviour : an international … 12 (2013) 1, pp. 81-90
Persistent link: https://www.econbiz.de/10009720146
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Effects of perspective taking and entitlement on consumers
Strong, Carolyn A.; Martin, Brett A. S. - In: Journal of business research : JBR 67 (2014) 9, pp. 1817-1823
Persistent link: https://www.econbiz.de/10010379226
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You are charging your friend a fee? : the influence of brand relationship norms on consumer judgments
Martin, Brett - In: Journal of strategic marketing 26 (2018) 5, pp. 417-426
Persistent link: https://www.econbiz.de/10011903373
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The role of shopping orientation in variety-seeking behaviour
Murray, Scott D.; Jin, Hyun Seung; Martin, Brett - In: Journal of business research : JBR 145 (2022), pp. 188-197
Persistent link: https://www.econbiz.de/10013197893