Narrow search
Showing 1 - 3 of 3
Cover Image
The effect of construal level on time perceptions, confidence in judgements and future preferences
Vilches-Montero, Sonia Noemi; Spence, Mark T. - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 782-805
Persistent link: https://www.econbiz.de/10011298084
Cover Image
The color of choice : the influence of presenting product information in color on the compromise effect
Kim, Jungkeun; Spence, Mark T.; Marshall, Roger - In: Journal of retailing 94 (2018) 2, pp. 167-185
Persistent link: https://www.econbiz.de/10011881397
Cover Image
What drives preference for the compromise option? : disentangling position-based versus attribute-based effects
Kim, Jungkeun; Spence, Mark T.; Oppewal, Harmen; Park, … - In: Psychology & marketing 39 (2022) 11, pp. 2153-2170
Persistent link: https://www.econbiz.de/10013465152