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When imitation doesn't flatter : the role of consumer distinctiveness in responses to mimicry
White, Katherine; Argo, Jennifer J. - In: Journal of consumer research : JCR ; an … 41 (2014/15), pp. 3-16
Persistent link: https://www.econbiz.de/10010383381
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Seeking the ideal level of design newness : consumer response to radical and incremental product design
Mugge, Ruth; Dahl, Darren W. - In: The journal of product innovation management : an … 30 (2013), pp. 34-47
Persistent link: https://www.econbiz.de/10010210818
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Imagination difficulty and new product evaluation
Zhao, Min; Hoeffler, Steve; Dahl, Darren W. - In: The journal of product innovation management : an … 29 (2012) 6, pp. 76-90
Persistent link: https://www.econbiz.de/10010219670
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Innovation aesthetics : the relationship between category cues, categorization certainty, and newness perceptions
Goode, Miranda R.; Dahl, Darren W.; Moreau, C. Page - In: The journal of product innovation management : an … 30 (2013) 2, pp. 192-208
Persistent link: https://www.econbiz.de/10009723196
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The role of imagination-focused visualization on new product evaluation
Zhao, Min; Hoeffler, Steve; Dahl, Darren W. - In: Journal of marketing research : JMR 46 (2009) 1, pp. 46-55
Persistent link: https://www.econbiz.de/10003810246
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Thinking inside the box : why consumers enjoy constrained creative experiences
Dahl, Darren W.; Moreau, C. Page - In: Journal of marketing research : JMR 44 (2007) 3, pp. 357-369
Persistent link: https://www.econbiz.de/10003547551
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When do consumers avoid imperfections? : superficial packaging damage as a contamination cue
White, Katherine; Lin, Lily; Dahl, Darren W.; Ritchie, … - In: Journal of marketing research : JMR 53 (2016) 1, pp. 110-123
Persistent link: https://www.econbiz.de/10011450389
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Social-recognition versus financial incentives? : exploring the effects of creativity-contingent external rewards on creative performance
Mehta, Ravi R.; Dahl, Darren W.; Zhu, Rui Juliet - In: Journal of consumer research : JCR ; an … 44 (2017) 3, pp. 536-553
Persistent link: https://www.econbiz.de/10011755404
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How income shapes moral judgments of prosocial behavior
Olson, Jenny G.; McFerran, Brent; Morales, Andrea C.; … - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 120-135
Persistent link: https://www.econbiz.de/10012506521
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Marketers project their personal preferences onto consumers : overcoming the threat of egocentric decision making
Herzog, Walter; Hattula, Johannes D.; Dahl, Darren W. - In: Journal of marketing research 58 (2021) 3, pp. 456-475
Persistent link: https://www.econbiz.de/10012521444