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Experiment
United Kingdom
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Brand management
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B-to-B-Marketing
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Kalafatis, Stavros P.
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Marketing intelligence & planning
1
The journal of business & industrial marketing
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ECONIS (ZBW)
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Consumer perceptions of cobrands : the role of brand positioning strategie
Singh, Jaywant
;
Kalafatis, Stavros P.
;
Ledden, Lesley
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 145-159
Persistent link: https://www.econbiz.de/10010364067
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2
The differential impact of brand equity on B2B co-branding
Kalafatis, Stavros P.
;
Remizova, Natalia
;
Riley, Debra
; …
- In:
The journal of business & industrial marketing
27
(
2012
)
8
,
pp. 623-634
Persistent link: https://www.econbiz.de/10009672448
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3
Context effects in the evaluation of business-to-business brand alliances
Kalafatis, Stavros P.
;
Riley, Debra
;
Singh, Jaywant
- In:
Industrial marketing management : the international …
43
(
2014
)
2
,
pp. 322-334
Persistent link: https://www.econbiz.de/10010364517
Saved in:
4
The effects of source credibility and message variation on mail survey response behaviour
Kalafatis, Stavros P.
;
Riley, Debra
;
Tsogas, Markos H.
; …
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
3
,
pp. 391-406
Persistent link: https://www.econbiz.de/10009562246
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