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Commentary on behavioral price research : the role of subjective experiences in price cognition
Thomas, Manoj - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 141-145
Persistent link: https://www.econbiz.de/10010187199
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Consumers' perceptions of the fairness of price-matching refund policies
Kukar-Kinney, Monika; Xia, Lan; Monroe, Kent B. - In: Journal of retailing 83 (2007) 3, pp. 325-337
Persistent link: https://www.econbiz.de/10003517354
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When a promotion is denied : the effects of decision stage on perceptions of promotion and price fairness
Kukar-Kinney, Monika; Xia, Lan; Monroe, Kent B. - In: Economic and business review : EBR 13 (2011) 3, pp. 143-159
Persistent link: https://www.econbiz.de/10011614372
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Math anxiety effects on consumer purchase decisions : the role of framing
Andersen, Peter; Weisstein, Fei L.; Monroe, Kent B. - In: Marketing letters : a journal of research in marketing 35 (2024) 3, pp. 367-380
Persistent link: https://www.econbiz.de/10015125235