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Will you choose a low-rating hotel that offers promotions? : insights from the prospect theory
Han, Wenjia; Bai, Billy; Raab, Carola; Shum, Cass; … - In: Journal of travel and tourism marketing 41 (2024) 3, pp. 418-432
Persistent link: https://www.econbiz.de/10014513657
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Online traveler reviews as social influence : price is no longer king
Book, Laura A.; Tanford, Sarah; Montgomery, Rhonda; … - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 3, pp. 445-475
Persistent link: https://www.econbiz.de/10011900488
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Risk versus reward : when will travelers go the distance?
Tanford, Sarah; Kim, Esther L. - In: Journal of travel research : a quarterly publication of … 58 (2019) 5, pp. 745-759
Persistent link: https://www.econbiz.de/10012050645
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The influence of pricing strategies on willingness to pay for accommodations : anchoring, framing, and metric compatibility
Tanford, Sarah; Choi, Choongbeom; Joe, Sung Jun - In: Journal of travel research : a quarterly publication of … 58 (2019) 6, pp. 932-944
Persistent link: https://www.econbiz.de/10012050678
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Risky business : effects of risk-related reviews and priming cues in uncertain times
Cain, Lisa; Kim, Eun Joo; Tanford, Sarah - In: Journal of travel research : a quarterly publication of … 63 (2024) 1, pp. 64-79
Persistent link: https://www.econbiz.de/10014581700
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Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment
Hwang, Eunmin; Baloglu, Seyhmus; Tanford, Sarah - In: International journal of hospitality management 76 (2019) 1, pp. 19-28
Persistent link: https://www.econbiz.de/10011981828