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What drives preference for the compromise option? : disentangling position-based versus attribute-based effects

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Consumer moral decision making : the impact of alignable versus nonalignable differences

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Effects of temporal distance and memory on consumer judgments

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Effects of a regulatory match in sunk-cost effects : a mediating role of anticipated regret

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Brand synergy effects in multiple brand extensions

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The influence of graphical versus numerical information representation modes on the compromise effect

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Why do experiments fail? : six practical suggestions for successful online experiments

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Effects of metaverse experience on behavioral intention of visitors : moderating role of similarity between virtual and real experience

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Search for the underlying mechanism of framing effects in multi-alternative and multi-attribute decision situations

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