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Experiment
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Kim, Jungkeun
19
Kim, Seongseop
7
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5
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3
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3
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3
Marshall, Roger
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
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2
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ECONIS (ZBW)
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1
Effects of cognitive resource availability on consumer decisions involving counterfeit products : the role of perceived justification
Kim, Jungkeun
;
Kim, Jae-eun
;
Park, Jongwon
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 869-881
Persistent link: https://www.econbiz.de/10009579956
Saved in:
2
What drives preference for the compromise option? : disentangling position-based versus attribute-based effects
Kim, Jungkeun
;
Spence, Mark T.
;
Oppewal, Harmen
;
Park, …
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2153-2170
Persistent link: https://www.econbiz.de/10013465152
Saved in:
3
Effects of temporal distance and memory on consumer judgments
Kim, Yeung-jo
;
Park, Jongwon
;
Wyer, Robert S.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
4
,
pp. 634-645
Persistent link: https://www.econbiz.de/10003919325
Saved in:
4
Effects of a regulatory match in sunk-cost effects : a mediating role of anticipated regret
Kwak, Junsik
;
Park, Jongwon
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 209-222
Persistent link: https://www.econbiz.de/10009530052
Saved in:
5
Brand synergy effects in multiple brand extensions
Shine, Byung Chul
;
Park, Jongwon
;
Wyer, Robert S.
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 663-670
Persistent link: https://www.econbiz.de/10003569754
Saved in:
6
The influence of graphical versus numerical information representation modes on the compromise effect
Kim, Jungkeun
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 397-409
Persistent link: https://www.econbiz.de/10011730657
Saved in:
7
Why do experiments fail? : six practical suggestions for successful online experiments
Kim, Jungkeun
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
7
,
pp. 1835-1844
Persistent link: https://www.econbiz.de/10015056419
Saved in:
8
Effects of metaverse experience on behavioral intention of visitors : moderating role of similarity between virtual and real experience
Shin, Seunghun
;
Koo, Chulmo
;
Kim, Jungkeun
;
Gursoy, Dogan
- In:
International journal of contemporary hospitality management
36
(
2024
)
12
,
pp. 4055-4073
Persistent link: https://www.econbiz.de/10015145307
Saved in:
9
Search for the underlying mechanism of framing effects in multi-alternative and multi-attribute decision situations
Kim, Jungkeun
;
Kim, Jae-eun
;
Marshall, Roger
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 388-385
Persistent link: https://www.econbiz.de/10010245239
Saved in:
10
A multi-attribute examination of consumer conformity in group-level ordering
Lee, Jacob C.
;
Kim, Jungkeun
;
Kwak, Kyuseop
- In:
Australasian marketing journal
26
(
2018
)
1
,
pp. 41-48
Persistent link: https://www.econbiz.de/10011880459
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