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Wahrnehmung und Beurteilung von Markentransfers : Erfolgsfaktoren für Transferprodukte und Markenimage

Günther, Stephan - 2002 - 1. Auflage

-beurteilung des Transferproduktes und des Markenimages. Stephan Günther stellt den aktuellen Forschungsstand zum Markentransfer …

Persistent link: https://www.econbiz.de/10001658268

An experimental study on the effect of brand and brand extension on omission neglect

Lopes, Evandro Luiz; Silva, Dirceu da; Costa Hernandez, … - In: Journal of international consumer marketing 26 (2014) 3, pp. 201-216

Persistent link: https://www.econbiz.de/10010380445

The Asymmetric Effects of Positive or Negative Experiences with an Extension on Low- vs. High-Equity Parent Brands : A Microtheoretical Notion

Gunasti, Kunter - 2016

We investigate the effects of actual product experiences with typical brand extensions on attitudes toward low- vs …-individual influence of an experience with an extension on evaluations of the core brand. We find support for the microtheoretical notion … that the valence of the experience with an extension has asymmetric effects on parent brand attitudes depending on the …

Persistent link: https://www.econbiz.de/10012979320

The effect of charity brand experience on donors’ behavioral intentions : the mediating role of charity brand personality and donors’ satisfaction

Ali, Basant Hassan; Elaref, Nadia; Yacout, Omneya Mokhtar - In: International review on public and non-profit marketing 20 (2023) 4, pp. 875-903

Persistent link: https://www.econbiz.de/10014437261

Are brands that perform gendered product differentiation perceived as sexist? : an experimental investigation

Caruelle, Delphine - In: The journal of product & brand management 33 (2024) 5, pp. 576-589

Persistent link: https://www.econbiz.de/10015165162

Impact of brand experience on loyalty

Ong, Chuan Huat; Lee, Heng Wei; Ramayah T. - In: Journal of hospitality marketing & management 27 (2018) 7, pp. 755-774

Persistent link: https://www.econbiz.de/10011957157

When perceived ability to influence plays a role : brand co-creation in Web 2.0

Kennedy, Eric; Guzman, Francisco - In: The journal of product & brand management 26 (2017) 4, pp. 342-350

Persistent link: https://www.econbiz.de/10011777351

Brand love and positive word of mouth : the moderating effects of experience and price

Karjaluoto, Heikki; Munnukka, Juha; Kiuru, Katrine - In: The journal of product & brand management 25 (2016) 6, pp. 527-537

Persistent link: https://www.econbiz.de/10011587810

Smartphone preferences and brand loyalty : a discrete choice model reflecting the reference point and peer effect

Kim, Junghun; Lee, Hyunjoo; Lee, Jongsu - In: Journal of retailing and consumer services 52 (2020), pp. 1-9

Persistent link: https://www.econbiz.de/10012132216

Echoing the golden legends : storytelling archetypes and their impact on brand perceived value

Ganassali, Stéphane; Matysiewicz, Justyna - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 5/6, pp. 437-463

Persistent link: https://www.econbiz.de/10012515279