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Consumer behaviour
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Kwak, Dae Hee
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Kim, Daehwan
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European Sport management quarterly : ESMQ
1
Journal of sport management : the official journal of the North American Society of Sport Management
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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Feelings of gratitude : a mechanism for consumer reciprocity
Kim, Yu Kyoum
;
Smith, Robert D.
;
Kwak, Dae Hee
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
3
,
pp. 307-329
Persistent link: https://www.econbiz.de/10011890929
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2
"If you ain't first, you're last!" : understanding identity threat, team identification, and advertisement messages when your favorite team loses
Kwak, Dae Hee
;
Pradhan, Sean
- In:
Journal of sport management : the official journal of …
35
(
2021
)
2
,
pp. 158-171
Persistent link: https://www.econbiz.de/10012516328
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3
Using experiments in sport consumer behavior research : a review and directions for future research
Ko, Yong Jae
;
Kwak, Dae Hee
;
Jang, Wonseok
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10014292916
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