"If you ain't first, you're last!" : understanding identity threat, team identification, and advertisement messages when your favorite team loses
Dae Hee Kwak, Sean Pradhan
| Year of publication: |
2021
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|---|---|
| Authors: | Kwak, Dae Hee ; Pradhan, Sean |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 35.2021, 2, p. 158-171
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| Subject: | advertising response | fan behavior | fan psychology | sponsorship activation | team loss | Arbeitsgruppe | Team | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Sponsoring | Sponsorship | Werbung | Advertising | Sportmarketing | Sports marketing | Experiment | Profisport | Professional sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1123/jsm.2019-0445 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012516328