Narrow search
Showing 1 - 3 of 3
Cover Image
An experimental examination of activist type and effort on brand image and purchase intentions
Schmidt, Samuel H.; Shreffler, Megan B.; Hambrick, Marion E. - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 1, pp. 31-43
Persistent link: https://www.econbiz.de/10011919170
Cover Image
From BIRFing to BIRGing : a 10-year study of the psychology of Cubs fans
Jensen, Jonathan A.; Greenwell, T. Christopher; … - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 4, pp. 236-249
Persistent link: https://www.econbiz.de/10012000632
Cover Image
An experimental approach to assessing the effectiveness of official sponsor designations in an ambush marketing scenario
Brownlee, Eric; Greenwell, T. Christopher; Moorman, Anita - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 3, pp. 145-153
Persistent link: https://www.econbiz.de/10011933913