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How power states influence consumers' perceptions of price unfairness

Jin, Liyin; He, Yanqun; Zhang, Ying - In: Journal of consumer research : JCR ; an … 40 (2013/14) 5, pp. 818-833

Persistent link: https://www.econbiz.de/10010253799

How affirmational versus negational identification frames influence uniqueness-seeking behavior

Jin, Liyin; He, Yanqun; Zou, Deqiang; Xu, Qian - In: Psychology & marketing 30 (2013) 10, pp. 891-902

Persistent link: https://www.econbiz.de/10010198489

The unexpected positive impact of fixed structures on goal completion

Jin, Liyin; Huang, Szu-chi; Zhang, Ying - In: Journal of consumer research : JCR ; an … 40 (2013/14) 4, pp. 711-725

Persistent link: https://www.econbiz.de/10010226733

Give me the facts or make me feel : how to effectively persuade consumers to act on a collective goal

Jin, Liyin; Wang, Yajin; Zhang, Ying - In: Journal of marketing 87 (2023) 5, pp. 776-792

Persistent link: https://www.econbiz.de/10014325448

The interaction of clothing design factors : how to attract consumers' visual attention and enhance emotional experience

Mo, Xiaohong; Yang, Xian; Hu, Bin - In: Journal of fashion marketing and management 27 (2023) 2, pp. 220-240

Persistent link: https://www.econbiz.de/10014288872

How to Remind People to Work Out Via Digital Feedback : Evidence from a Field Experiment

Zhou, Yifang; Zhou, Yi; Li, Lingfang; Jin, Liyin - 2022

In this study, we design and conduct an 8-week longitudinal field experiment on an ex post feedback mechanism to motivate people to exercise. We designed feedback messages in two dimensions. One dimension varied the feedback messages according to whether they attributed the performance to...

Persistent link: https://www.econbiz.de/10014076844