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Using subtle reminders of love to foster healthy snack choices
Raska, David; Nichols, Bridget Satinover - In: Journal of consumer behaviour : an international … 11 (2012) 6, pp. 432-442
Persistent link: https://www.econbiz.de/10009690930
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When brands behave badly : signaling and spillover effects of unethical behavior in the context of triple bottom line sustainability
Nichols, Bridget Satinover; Kirchoff, Jon Frederick; … - In: The journal of product & brand management 32 (2023) 6, pp. 908-926
Persistent link: https://www.econbiz.de/10014315465
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Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew; Milfeld, Tyler; Youn, Kibum - In: Journal of advertising research 64 (2024) 2, pp. 213-228
Persistent link: https://www.econbiz.de/10014576996
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Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew; Milfeld, Tyler; Youn, Kibum - In: Journal of advertising research 64 (2024) 2, pp. 213-228
Persistent link: https://www.econbiz.de/10014576998
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Marketplace power and choice framing : how and when CSR surcharges generate consumer anger
Milfeld, Tyler; Packer, Olivia - In: Journal of business research : JBR 189 (2025), pp. 1-15
Persistent link: https://www.econbiz.de/10015396017