When brands behave badly : signaling and spillover effects of unethical behavior in the context of triple bottom line sustainability
Bridget Satinover Nichols, Jon Frederick Kirchoff, Ilenia Confente and Hannah Stolze
| Year of publication: |
2023
|
|---|---|
| Authors: | Nichols, Bridget Satinover ; Kirchoff, Jon Frederick ; Confente, Ilenia ; Stolze, Hannah |
| Subject: | Brand familiarity | Ethics | Experimental design | Message source | Signaling theory | Spillover | Sustainability | Sustainability branding | Triple bottom line | Corporate Social Responsibility | Corporate social responsibility | Nachhaltigkeit | Signalling | Spillover-Effekt | Spillover effect | Markenführung | Brand management | Unternehmensethik | Business ethics | Nachhaltige Entwicklung | Sustainable development | Markenartikel | Brand | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-07-2021-3569 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014315465