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The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes; Pedersen, Per Egil - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
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When perceived ability to influence plays a role : brand co-creation in Web 2.0
Kennedy, Eric; Guzman, Francisco - In: The journal of product & brand management 26 (2017) 4, pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
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Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment
Hwang, Eunmin; Baloglu, Seyhmus; Tanford, Sarah - In: International journal of hospitality management 76 (2019) 1, pp. 19-28
Persistent link: https://www.econbiz.de/10011981828
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Generation Z and millennial esports gamers' perceived toxicity risk and game brand loyalty : moderated mediation effects of brand identification, self-efficacy, and support from ga...
Chang, Kun; Lee, Hyun-Woo; Bennett, Gregg - In: Young consumers : insight and ideas for responsible … 25 (2024) 1, pp. 28-44
Persistent link: https://www.econbiz.de/10014511518
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Whose fault is it? : effects of relational self-views and outcome counterfactuals on self-serving attribution biases following brand policy changes
Wiggin, Kyra L.; Yalch, Richard F. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 459-472
Persistent link: https://www.econbiz.de/10011344189
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Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta; Piancatelli, Chiara; Vocino, Andrea - In: Psychology & marketing 40 (2023) 7, pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
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Sympathy or shock : how transgression diagnosticity impacts consumer perceptions and intentions regarding person-brands
Matthews, A. Lynn; Luebke, Sarah S. F. - In: The journal of product & brand management 32 (2023) 8, pp. 1399-1411
Persistent link: https://www.econbiz.de/10014485579
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Pink or blue? : the impact of gender cues on brand perceptions
Hess, Alexandra Claudia; Melnyk, Valentyna - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1550-1574
Persistent link: https://www.econbiz.de/10011616835
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Antecedents and the underlying mechanism of customer intention of co-creating a dining experience
Im, Jinyoung; Qu, Hailin; Beck, Jeffrey A. - In: International journal of hospitality management 92 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012425014
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"Experience" in service : reconstructing an elusive concept through a multi-method triangulation
Fischer, Lukas - 2021
Persistent link: https://www.econbiz.de/10012653558