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The media industries and their markets : quantitative analyses
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Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
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ECONIS (ZBW)
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Explaining prices paid for television ad time : the purchasing profile model
Fu, W. Wayne
;
Li, Hairong
;
Wildman, Steven S.
- In:
The media industries and their markets : quantitative …
,
(pp. 171-194)
.
2010
Persistent link: https://www.econbiz.de/10008772854
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Television in flux : emerging strategies for the online distribution of television programs
Wildman, Steven S.
;
Chew, Han Ei
- In:
Understanding the interactive digital media marketplace …
,
(pp. 378-391)
.
2012
Persistent link: https://www.econbiz.de/10009412594
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