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Multiple perspectives on customer relationships : editorial
Heinonen, Kristina - In: The international journal of bank marketing : IJBM 32 (2014) 6, pp. 450-456
Persistent link: https://www.econbiz.de/10010415439
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Multiple perspectives on customer relationships
Heinonen, Kristina - In: International Journal of Bank Marketing 32 (2014) 6, pp. 450-456
Purpose – The purpose of this paper is to describe and conceptualize customer relationships in the financial service sector, focussing on three aspects of customer-bank relationships: the financial service provider perspective, the customer-provider dyad, and the customer context....
Persistent link: https://www.econbiz.de/10014760826
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Maintaining engaged customer relationships in financial services
Heinonen, Kristina (contributor) - 2014
Persistent link: https://www.econbiz.de/10010415443
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Disintermediation in business-to-business service channels : mechanisms and challenges
Nordin, Fredrik; Brozovic, Danilo; Holmlund, Maria - In: Journal of business-to-business marketing 20 (2013) 4, pp. 179-192
Persistent link: https://www.econbiz.de/10010228322
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Financial well-being : a conceptualization and research agenda
Brüggen, Elisabeth C.; Hogreve, Jens; Holmlund, Maria; … - In: Journal of business research : JBR 79 (2017), pp. 228-237
Persistent link: https://www.econbiz.de/10011745293