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Special issue: artificial intelligence in financial services marketing

Mogaji, Emmanuel (ed.); Farquhar, Jillian Dawes (ed.); … - 2022

Persistent link: https://www.econbiz.de/10013396471

Artificial intelligence, financial anxiety and cashier-less checkouts : a Saudi Arabian perspective

Ghazwani, Salman; Van Esch, Patrick; Cui, Yuanyuan; … - In: International journal of bank marketing 40 (2022) 6, pp. 1200-1216

Persistent link: https://www.econbiz.de/10013397783

Branding in UK banks and building societies : a relationship approach

Farquhar, Jillian Dawes - In: Journal of strategic marketing 19 (2011) 1, pp. 43-56

Persistent link: https://www.econbiz.de/10008936992

Marketing financial services

Farquhar, Jillian Dawes; Meidan, Arthur - 2010 - 2nd ed.

"T̀his revised edition of one of the classic texts in the area is timely and topical; key elements of marketing as they apply to financial services are clearly articulated and supported with practical illustrations. Building on extensive accumulated experience of the sector, Meidan and Dawes...

Persistent link: https://www.econbiz.de/10003785513

The dark side of mobile money : perspectives from an emerging economy

Mogaji, Emmanuel; Nguyen Phong Nguyen - In: Technological forecasting & social change : an … 185 (2022), pp. 1-21

Persistent link: https://www.econbiz.de/10014233869

The implications of artificial intelligence on the digital marketing of financial services to vulnerable customers

Mogaji, Emmanuel; Soetan, Taiwo O.; Tai Anh Kieu - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 3, pp. 235-242

Persistent link: https://www.econbiz.de/10012668435

Redefining banking service delivery : information technology adoption by UK banks amid the COVID-19 pandemic

Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Management and information technology in the digital …, (pp. 95-110). 2022

Persistent link: https://www.econbiz.de/10013442228

Financial Services in Nigeria : The Path Towards Financial Inclusion, Economic Development and Sustainable Growth

Soetan, Taiwo O.; Mogaji, Emmanuel - 2024

Chapter 1. Introduction -- Chapter 2. Financial Services in Nigeria -- Chapter 3. Financial Services Providers -- Chapter 4. Financial Services Regulators -- Chapter 5. Financial Services Consumers -- Chapter 6. Financial Services Marketing -- Chapter 7. Financial Inclusion in Nigeria -- Chapter...

Persistent link: https://www.econbiz.de/10015047891

Managers' understanding of artificial intelligence in relation to marketing financial services : insights from a cross-country study

Mogaji, Emmanuel; Nguyen Phong Nguyen - In: International journal of bank marketing 40 (2022) 6, pp. 1272-1298

Persistent link: https://www.econbiz.de/10013397790

The dark side of FinTech in financial services : a qualitative enquiry into FinTech developers' perspective

Sampat, Brinda; Mogaji, Emmanuel; Nguyen Phong Nguyen - In: International journal of bank marketing 42 (2024) 1, pp. 38-65

Persistent link: https://www.econbiz.de/10014470770