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~subject:"Firm performance"
~subject:"Marketing management"
~type_genre:"Reprint"
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Innovation and R&D Activities...
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Firm performance
Marketing management
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114
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32
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32
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20
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20
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
2
Brand management ; Vol. 3
1
Corporate governance : recent developments and new trends
1
Evolving and emerging issues in marketing strategy
1
Foundations of cross cultural management ; Vol. 4
1
Marketing strategy organization and implementation
1
Michael Porter ; Vol. 4
1
SAGE library in business & management
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Strategy and globalization ; Vol. 4
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ECONIS (ZBW)
10
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1
The contexts of knowing : natural history of a globally distributed team
Baba, Marietta L.
;
Gluesing, Julia
;
Ratner, Hilary
; …
-
2008
Persistent link: https://www.econbiz.de/10003728895
Saved in:
2
The state of corporate governance research
Bebchuk, Lucian A.
;
Weisbach, Michael S.
- In:
Corporate governance : recent developments and new trends
,
(pp. 325-346)
.
2012
Persistent link: https://www.econbiz.de/10009690363
Saved in:
3
International diversification : effects on
innovation
and firm performance in product-diversified firms
Hitt, Michael A.
;
Hoskisson, Robert E.
;
Kim, Hicheon
-
2009
Persistent link: https://www.econbiz.de/10003787751
Saved in:
4
Marketing's influence tactics in new product development : a study of high technology firms in China
Atuahene-Gima, Kwaku
;
Li, Haiyang
-
2009
Persistent link: https://www.econbiz.de/10003836633
Saved in:
5
Marketing strategy : an assessment of the state of the field and outlook
Varadarajan, P. Rajan
;
Jayachandran, Satish
-
2009
Persistent link: https://www.econbiz.de/10003837010
Saved in:
6
Firm strategy,
innovation
and consumer demand : a market process approach
Robertson, Paul L.
;
Yu, Tony Fu-Lai
-
2010
Persistent link: https://www.econbiz.de/10003889338
Saved in:
7
The curvilinear relationships between responsive and proactive market orientations and new product performance : a contingent link
Tsai, Kuen-hung
;
Chou, Christine
;
Kuo, Jyh-huei
-
2009
Persistent link: https://www.econbiz.de/10003835920
Saved in:
8
Market orientation and organizational performance : is
innovation
a missing link?
Han, Jin K.
;
Kim, Namwoon
;
Srivastava, Rajendra Krishan
-
2009
Persistent link: https://www.econbiz.de/10003835923
Saved in:
9
Using advertising alliances for new product introduction : interactions between product complementarity and promotional strategies
Samu, Sridhar
;
Krishnan, H. Shanker
;
Smith, Robert E.
-
2010
Persistent link: https://www.econbiz.de/10003924405
Saved in:
10
The multinational enterprise
Krug, Jeffrey A.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003607678
Saved in:
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