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The effects of retail banner standardization on the performance of global retailers
Nath, Pravin; Kirca, Ahmet H.; Kim, Saejoon; Andras, … - In: Journal of retailing 95 (2019) 3, pp. 30-46
Persistent link: https://www.econbiz.de/10012130004
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Country of brand origin positioning and financial performance : effects on internationalized companies from an emerging market
Porto, Rafael Barreiros; Akitaya, Paula Borges Gomes; … - In: International journal of emerging markets 18 (2023) 8, pp. 1808-1826
Persistent link: https://www.econbiz.de/10014333936
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How classical and entrepreneurial brand management increases the performance of internationalising SMEs?
Kusi, Samuel Yaw; Gabrielsson, Peter; Baumgarth, Carsten - In: Journal of world business : JWB 57 (2022) 5, pp. 1-19
Persistent link: https://www.econbiz.de/10013342650
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Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush - In: International marketing review 41 (2024) 2, pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
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The effect of internal capabilities and external environment on small- and medium-sized enterprises' international performance and the role of the foreign market scope: the case of...
Noor Azlin Ismail; Kuivalainen, Olli - In: Journal of international entrepreneurship 13 (2015) 4, pp. 418-451
Persistent link: https://www.econbiz.de/10011540409
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A configurational analysis of network and knowledge variables explaining Born Globals' and late internationalizing SMEs' international performance
Hughes, Mathew; Cesinger, Beate; Cheng, Cheng-Feng; … - In: Industrial marketing management : the international … 80 (2019), pp. 172-187
Persistent link: https://www.econbiz.de/10012064419
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Foreign market knowledge and SME's international performance : moderating effects of strategic intent and time-to-internationalization
Ciszewska-Mlinarič, Mariola - In: Entrepreneurial business and economics review : EBER 4 (2016) 4, pp. 51-66
Persistent link: https://www.econbiz.de/10011663880
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Internationalization pathways and the performance of SMEs
Fernández Olmos, Marta; Díez-Vial, Isabel - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 420-443
Persistent link: https://www.econbiz.de/10011309595
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SMEs internationalization : the role of product innovation, market intelligence, pricing and marketing communication capabilities as drivers of SMEs' international performance
Mohammad Falahat; Thurasamy Ramayah; Soto-Acosta, Pedro; … - In: Technological forecasting & social change : an … 152 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012234645
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Internationalization effects on financial performance : the case of Portuguese industrial SMEs
Pacheco, Luís - In: Journal of small business strategy 29 (2019) 3, pp. 78-96
Persistent link: https://www.econbiz.de/10012159261