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Chief marketing officer presence and firm performance : assessing conditions under which the presence of other C-level functional executives matters
Nath, Pravin; Bharadwaj, Neeraj - In: Journal of the Academy of Marketing Science 48 (2020) 4, pp. 670-694
Persistent link: https://www.econbiz.de/10012293325
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Customer relationship management and company performance : the mediating role of new product performance
Ernst, Holger; Hoyer, Wayne D.; Krafft, Manfred; … - In: Journal of the Academy of Marketing Science 39 (2011) 2, pp. 290-306
Persistent link: https://www.econbiz.de/10009124106
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Social identity and the service-profit chain
Homburg, Christian; Wieseke, Jan; Hoyer, Wayne D. - In: Journal of marketing 73 (2009) 2, pp. 38-54
Persistent link: https://www.econbiz.de/10003820595
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Social identity and the service profit chain
Homburg, Christian; Wieseke, Jan; Hoyer, Wayne D. - 2008
Persistent link: https://www.econbiz.de/10003848961
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Succeeding in competitive arenas with arena-relevant marketing capabilities
Ehrensperger, Elena; Greenberg, Daria; Krohmer, Harley; … - In: European journal of marketing 56 (2022) 2, pp. 321-350
Persistent link: https://www.econbiz.de/10013173432
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Retailing in today's world : multiple channels and other strategic decisions affecting firm performance
Grewal, Dhruv; Roggeveen, Anne L.; Runyan, Rodney C.; … - In: Journal of retailing and consumer services 34 (2017), pp. 261-263
Persistent link: https://www.econbiz.de/10011629291