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The interactive effect of internal and external factors on a proactive environmental strategy and its influence on a firm's performance

Mengüç, Bülent; Auh, Seigyoung; Ozanne, Lucie - In: Journal of business ethics : JOBE 94 (2010) 2, pp. 279-298

Persistent link: https://www.econbiz.de/10003997059

Innovation and business success: The mediating role of customer participation

Ngo, Liem Viet; O'Cass, Aron - In: Journal of Business Research 66 (2013) 8, pp. 1134-1142

Innovation and the customer participation are central issues in research focusing on the performance of firms. However, the current literature offers little guidance on the extent of connection between firm innovation capabilities and customer participation and how they work together to enhance...

Persistent link: https://www.econbiz.de/10010869640

Does Industry Matter? Examining the Role of Industry Structure and Organizational Learning in Innovation and Brand Performance

Weerawardena, Jay; O'Cass, Aron; Julian, Craig - 2009

This research examines the impact of the externalenvironment on a firm's value-creating strategies and brand performance. First,a model depicting the relationships among industry environment, organizationallearning, innovation, and a firm's brand performance is used to develop aseries of...

Persistent link: https://www.econbiz.de/10014201563

Implementing competitive strategies : the role of responsive and proactive market orientations

Voola, Ranjit; O'Cass, Aron - In: European journal of marketing : EJM 44 (2010) 1/2, pp. 245-266

Persistent link: https://www.econbiz.de/10003949217

Performance implications of market orientation, marketing resources, and marketing capabilities

Ngo, Liem Viet; O'Cass, Aron - In: Journal of marketing management : MM 28 (2012) 1/2, pp. 173-187

Persistent link: https://www.econbiz.de/10009488945

Winning through innovation and marketing : lessons from Australia and Vietnam

O'Cass, Aron; Ngo, Liem Viet - In: Industrial marketing management : the international … 40 (2011) 8, pp. 1319-1329

Persistent link: https://www.econbiz.de/10009410653

Achieving superior innovation-based performance outcomes in SMEs through innovation resource : capability complementarity

Sok, Phyra; O'Cass, Aron - In: Industrial marketing management : the international … 40 (2011) 8, pp. 1285-1293

Persistent link: https://www.econbiz.de/10009410661

The contingent value of marketing and social networking capabilities in firm performance

Heirati, Nima; O'Cass, Aron; Ngo, Liem Viet - In: Journal of strategic marketing 21 (2013) 1, pp. 82-98

Persistent link: https://www.econbiz.de/10009717936

Innovation and business success : the mediating role of customer participation

Ngo, Liem Viet; O'Cass, Aron - In: Journal of business research : JBR 66 (2013) 8, pp. 1134-1142

Persistent link: https://www.econbiz.de/10009756179

Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms

Siahtiri, Vida; O'Cass, Aron; Ngo, Liem Viet - In: Journal of strategic marketing 22 (2014) 5, pp. 379-395

Persistent link: https://www.econbiz.de/10010417135