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The interplay between firm resources and government agency social capital on Thai firms' satisfaction with export performance
Charoensukmongkol, Peerayuth - In: International journal of globalisation and small … 11 (2020) 1, pp. 18-38
Persistent link: https://www.econbiz.de/10012199576
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Contributions of mindfulness to improvisational behavior and consequences on business performance and stress of entrepreneurs during economic downturn
Charoensukmongkol, Peerayuth - In: Organization management journal : official journal of … 16 (2019) 4, pp. 209-219
Persistent link: https://www.econbiz.de/10012167146
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Does entrepreneurs' improvisational behavior improve firm performance in time of crisis?
Charoensukmongkol, Peerayuth - In: Management research review 45 (2022) 1, pp. 26-46
Persistent link: https://www.econbiz.de/10012797512
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Effect of social media agility on performance of small and medium enterprises : moderating roles of firm size and environmental dynamism
Worachet Onngam; Charoensukmongkol, Peerayuth - In: Journal of entrepreneurship in emerging economies 16 (2024) 6, pp. 1611-1633
Persistent link: https://www.econbiz.de/10015210082
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Antecedents and outcomes associated with social media use in customer relationship management of Thai microenterprises
Sasatanun, Pakamon; Charoensukmongkol, Peerayuth - In: International journal of technoentrepreneurship : IJTE 3 (2015/2017) 2, pp. 127-149
Persistent link: https://www.econbiz.de/10011713491
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Social media marketing communication and social media business performance : do firm age, social media business experience, and presence of physical store matter?
Charoensukmongkol, Peerayuth; Tarsakoo, Penpattra - In: Proceedings of the IWEMB 2019 : Third International …, (pp. 93-121). 2020
Persistent link: https://www.econbiz.de/10012521542
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Effect of social media analytics on firm performance : the moderating role of entrepreneurial orientation
Worachet Onngam; Charoensukmongkol, Peerayuth - In: Journal of Asia Business Studies 18 (2024) 4, pp. 911-929
Persistent link: https://www.econbiz.de/10015327046
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Effect of CEO transformational leadership on organizational ethical culture and firm performance : the moderating effect of competitive intensity
Nichanal Lamsam; Charoensukmongkol, Peerayuth - In: Journal of Asia Business Studies 17 (2023) 3, pp. 539-558
Persistent link: https://www.econbiz.de/10014335430
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The effectiveness of improvisational behavior on sales performance during the COVID-19 pandemic : the moderating effect of functional customer orientation
Charoensukmongkol, Peerayuth; Pandey, Arti - In: Journal of Asia Business Studies 17 (2023) 4, pp. 766-784
Persistent link: https://www.econbiz.de/10014335516
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Effects of improvisational behavior on entrepreneurial activities and firm performance : the moderating roles of firm size and business experience
Ratanavanich, Muanfhun; Charoensukmongkol, Peerayuth - In: Journal of entrepreneurship in emerging economies 16 (2024) 5, pp. 1380-1408
Persistent link: https://www.econbiz.de/10015056804