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Strategic orientation and new venture performance in the hospitality industry

Alarcón-del-Amo, María-del-Carmen; Gómez, Jorge Eduardo - In: International journal of business environment : IJBE 6 (2014) 3, pp. 266-283

Persistent link: https://www.econbiz.de/10010492088

Examining the impact of managerial involvement with social media on exporting firm performance

Alarcón-del-Amo, María-del-Carmen; Rialp Criado, Alex; … - In: International business review : the official journal of … 27 (2018) 2, pp. 355-366

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Strategic antecedents and organisational consequences of IMC in different economy types

Butkouskaya, Vera; Llonch-Andreu, Joan; … - In: Journal of marketing communications 27 (2021) 2, pp. 115-136

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The impact of customer performance on IMC outcomes : firm size moderation in the inter-country context

Butkouskaya, Vera; Llonch-Andreu, Joan; … - In: Journal of economics, finance & administrative science 26 (2021) 52, pp. 358-375

Purpose - Taking the customer-centric nature of integrated marketing communications (IMC), this article investigates the specific role of customer performance in IMC effectiveness in various size companies applying inter-country context. Design/methodology/approach - The sample consists of the...

Persistent link: https://www.econbiz.de/10012814157