Examining the impact of managerial involvement with social media on exporting firm performance
María-del-Carmen Alarcón-del-Amo, Alex Rialp-Criado, Josep Rialp-Criado
| Year of publication: |
April 2018
|
|---|---|
| Authors: | Alarcón-del-Amo, María-del-Carmen ; Rialp Criado, Alex ; Rialp Criado, Josep |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 27.2018, 2, p. 355-366
|
| Subject: | Social media | Exporting firm | Latent segmentation | Performance | Social Web | Social web | Unternehmenserfolg | Firm performance | Exportwirtschaft | Export sector | Export |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ibusrev.2017.09.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011814985