Unveiling the dynamics of exporting firms : how social media shapes export costs and relationships
María-del-Carmen Alarcón-del-Amo, Alex Rialp, Josep Rialp, Pilar López-Belbeze
| Year of publication: |
2024
|
|---|---|
| Authors: | Alarcón-del-Amo, María-del-Carmen ; Rialp Criado, Alex ; Rialp Criado, Josep ; López-Belbeze, Pilar |
| Published in: |
International business review. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 2012947-6. - Vol. 33.2024, 5, Art.-No. 102326, p. 1-12
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| Subject: | Exporting firms | Relationship building | Social media | Social media communication | Social Web | Social web | Export | Exportwirtschaft | Export sector | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ibusrev.2024.102326 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015084213