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Management for sustainable development and its impact on firm value in the SME context : does size matter?

López-Pérez, M. Eugenia; Melero, Iguácel; Sesé, F. … - In: Business strategy and the environment 26 (2017) 7, pp. 985-999

Persistent link: https://www.econbiz.de/10011822985

A cross-national investigation into the marketing department's influence within the firm : toward initial empirical generalizations

Verhoef, Peter C.; Leeflang, Peter; Reiner, Jochen; … - In: Journal of international marketing 19 (2011) 3, pp. 59-86

Persistent link: https://www.econbiz.de/10009299833

Understanding the marketing department's influence within the firm

Verhoef, Peter C.; Leeflang, Peter - In: Journal of marketing 73 (2009) 2, pp. 14-37

Persistent link: https://www.econbiz.de/10003820592

The predictive ability of different customer feedback metrics for retention

Haan, Evert de; Verhoef, Peter C.; Wiesel, Thorsten - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 195-206

Persistent link: https://www.econbiz.de/10011337502

Happy users, grumpy bosses : current community engagement literature and the impact of support engagement in a B2B setting on user and upper management satisfaction

Beckers, Sander F. M.; Bone, Sterling A.; Fombelle, Paul W. - In: Customer engagement marketing, (pp. 141-169). 2018

Persistent link: https://www.econbiz.de/10011739848

A cross-national investigation into the marketing department's influence within the firm

Verhoef, Peter C.; Leeflang, Peter; Natter, Martin; … - In: MSI reports : working paper series (2009) 4, pp. 3-27

Persistent link: https://www.econbiz.de/10003960859

Customer feedback metrics for marketing accountability

Haan, Evert de; Verhoef, Peter C.; Wiesel, Thorsten - In: Marketing accountability for marketing and …, (pp. 49-74). 2021

Persistent link: https://www.econbiz.de/10012653774

Environmental strategies and organizational competitiveness in the hotel industry : the role of learning and innovation as determinants of environmental success

Fraj, Elena; Matute, Jorge; Melero, Iguácel - In: Tourism management : research, policies, practice 46 (2015), pp. 30-42

Persistent link: https://www.econbiz.de/10010485587

The Effect of Relational Constructs on Relationship Performance

Verhoef, Peter C.; Franses, Philip Hans; Hoekstra, Janny C. - 2009

We examine the effect of relational constructs, such as satisfaction, trust and commitment on relationship performance (that is, positive word-of-mouth communication and the margin provided by each customer) of customers of an insurance company. A central issue concerns the effect of duration on...

Persistent link: https://www.econbiz.de/10014092652