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Social media provides an opportunity for companies to interact with customers, improves the design process, and ensures that companies deliver products and services that meet customers’ expectations. Previous studies have conceptualized and debated on the link between social media and firm...
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With the rapid changes and intense competition in global markets, a large number of firms have diversified their business into new product segments and international markets for competitive advantage. This has greatly impacted the operations manager’s inventory decisions to meet the customer...
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The business values of information technology (IT) and electronic commerce (EC) have been discussed for years, yet virtually all previous studies have evaluated the values of IT and EC independently, instead of jointly; and ignored their impacts on the firm’s performance and inputs...
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