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Reciprocal effects of the corporate reputation and store equity of retailers
Swoboda, Bernhard; Berg, Bettina; Schramm-Klein, Hanna - In: Journal of retailing 89 (2013) 4, pp. 447-459
Persistent link: https://www.econbiz.de/10010226421
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The effects of perceived brand globalness and perceived brand localness in China : empirical evidence on Western, Asian, and domestic retailers
Swoboda, Bernhard; Pennemann, Karin; Taube, Markus - In: Journal of international marketing 20 (2012) 4, pp. 72-95
Persistent link: https://www.econbiz.de/10009688880
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The importance of retail brand equity and store accessibility for store loyalty in local competition
Swoboda, Bernhard; Berg, Bettina; Schramm-Klein, Hanna; … - In: Journal of retailing and consumer services 20 (2013) 3, pp. 251-262
Persistent link: https://www.econbiz.de/10009759166
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Reciprocity of a retailer's corporate imge and store image : moderating roles of evaluation approaches and cultural brand dominance
Swoboda, Bernhard; Pennemann, Karin - In: European retail research 27 (2013) 2, pp. 21-53
Persistent link: https://www.econbiz.de/10010408283
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Worauf müssen Unternehmen bei der länder- und kulturübergreifenden Steuerung einer Corporate Brand achten? : eine empirische Studie auf Mitarbeiterebene
Swoboda, Bernhard; Meierer, Markus; Giersch, Judith - In: Impulse für die Markenforschung und Markenführung, (pp. 129-159). 2008
Persistent link: https://www.econbiz.de/10003785202
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Consumer perceptions of grocery retail formats in Romania: the varying impact of retailer attributes
Swoboda, Bernhard; Berg, Bettina; Pop, Nicolae A.; … - In: European retail research 23 (2009) 1, pp. 101-123
Persistent link: https://www.econbiz.de/10003832197
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Predictors and effects of retail brand equity : a cross-sectoral analysis
Swoboda, Bernhard; Weindel, Julia; Hälsig, Frank - In: Journal of retailing and consumer services 31 (2016), pp. 265-276
Persistent link: https://www.econbiz.de/10011528707
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Corporate reputation effects across nations : the impact of country distances and firm-specific resources
Swoboda, Bernhard; Huber, Cathrin; Schuster, Tassilo; … - In: Management international review : mir ; journal of … 57 (2017) 5, pp. 717-748
Persistent link: https://www.econbiz.de/10011714526
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Explaining the differing effects of corporate reputation across nations : a multilevel analysis
Swoboda, Bernhard; Puchert, Cathrin; Morschett, Dirk - In: Journal of the Academy of Marketing Science 44 (2016) 4, pp. 454-473
Persistent link: https://www.econbiz.de/10011563222
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Perceptions and effects of cross-national corporate reputation : the role of Hofstede's cultural value approach
Swoboda, Bernhard; Hirschmann, Johannes - In: International marketing review 34 (2017) 6, pp. 909-944
Persistent link: https://www.econbiz.de/10011799828