Narrow search
Showing 1 - 6 of 6
Cover Image
Understanding customer participation in CSR activities : the impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation
Kim, Yeonshin; Hur, Won-Moo; Lee, Luri - In: Journal of retailing and consumer services 75 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014371801
Cover Image
How CSR leads to corporate brand equity : mediating mechanisms of corporate brand credibility and reputation
Hur, Won-moo; Kim, Hanna; Woo, Jeong - In: Journal of business ethics : JOBE 125 (2014) 1, pp. 75-86
Persistent link: https://www.econbiz.de/10010431282
Cover Image
The role of gender differences in the impact of CSR perceptions on corporate marketing outcomes
Hur, Won-Moo; Kim, Hanna; Jang, Joon Hyo - In: Corporate social responsibility and environmental management 23 (2016) 6, pp. 345-357
Persistent link: https://www.econbiz.de/10011643645
Cover Image
How does corporate hypocrisy undermine corporate reputation? : the roles of corporate trust, affective commitment and CSR perception
Lee, Luri; Hur, Won-Moo - 2024
Persistent link: https://www.econbiz.de/10015165238
Cover Image
How do customers' perceptions of corporate social responsibility contribute to sustainable customer citizenship behaviors? : the mediating mechanisms of corporate brand pride and self-brand connection
Jung, Chang Mo; Hur, Won-Moo - In: Corporate social responsibility and environmental management 29 (2022) 5, pp. 1676-1688
Persistent link: https://www.econbiz.de/10013407038
Cover Image
How does corporate hypocrisy reduce customer co-creation behaviors? : moderated mediation analysis of corporate reputation and self-brand connection
Jung, Chang Mo; Hur, Won-Moo - In: International journal of bank marketing 42 (2024) 2, pp. 205-225
Persistent link: https://www.econbiz.de/10014521082