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Firmenimage
Consumer behaviour
56
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56
Brand management
21
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21
Brand image
19
Markenimage
18
Brand
16
Markenartikel
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Unternehmensethik
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Marketingmanagement
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Ethik
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Kognition
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Künstliche Intelligenz
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Diallo, Mbaye Fall
5
Cliquet, Gérard
2
Osburg, Victoria-Sophie
2
Yoganathan, Vignesh
2
Burt, Steven
1
Chandon, Jean-Louis
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Hart, David
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Heavens, Andrew
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Lambey-Checchin, Christine
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International journal of retail & distribution management
3
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Journal of business ethics : JOBE
1
The journal of brand management : an international journal
1
The marketing review
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ECONIS (ZBW)
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1
Factors influencing consumer behaviour towards store brands : evidence from the French market
Diallo, Mbaye Fall
;
Chandon, Jean-Louis
;
Cliquet, Gérard
; …
- In:
International journal of retail & distribution management
41
(
2013
)
6
,
pp. 422-441
Persistent link: https://www.econbiz.de/10009770729
Saved in:
2
Drivers of store brand usage in an Asian emerging market : evidence from Vietnam
Diallo, Mbaye Fall
- In:
International journal of retail & distribution management
43
(
2015
)
12
,
pp. 1144-1161
Persistent link: https://www.econbiz.de/10011431950
Saved in:
3
The influence of image and consumer factors on store brand choice in the Brazilian market : evidence from two retail chains
Diallo, Mbaye Fall
;
Burt, Steven
;
Sparks, Leigh
- In:
European business review : EBR ; the official journal …
27
(
2015
)
5
,
pp. 495-512
Persistent link: https://www.econbiz.de/10011443130
Saved in:
4
Consumers' perceptions of retail business ethics and loyalty to the retailer : the moderating role of social discount practices
Diallo, Mbaye Fall
;
Lambey-Checchin, Christine
- In:
Journal of business ethics : JOBE
141
(
2017
)
3
,
pp. 435-449
Persistent link: https://www.econbiz.de/10011701488
Saved in:
5
Store image perceptions and customer knowledge cues in emerging markets : a cross-country investigation in Brazil and Vietnam
Diallo, Mbaye Fall
;
Cliquet, Gérard
- In:
International journal of retail & distribution management
44
(
2016
)
12
,
pp. 1182-1205
Persistent link: https://www.econbiz.de/10011643922
Saved in:
6
The Core Value Compass : visually evaluating the goodness of brands that do good
Yoganathan, Vignesh
;
McLeay, Fraser
;
Osburg, Victoria-Sophie
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 68-83
Persistent link: https://www.econbiz.de/10011875631
Saved in:
7
Reliving a crisis through a feature film : corporate image from online user-generated versus official media perspectives
Heavens, Andrew
;
Osburg, Victoria-Sophie
;
Yoganathan, …
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 17-28
Persistent link: https://www.econbiz.de/10012155679
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