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Service characteristics as moderators of the entry mode choice : empirical evidence in the hotel industry
Villar, Cristina; Pla-Barber, José; León-Darder, Fidel - In: The service industries journal 32 (2012) 7, pp. 1137-1148
Persistent link: https://www.econbiz.de/10009551867
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Augementing versus exploiting entry modes in soft services : reconsidering the role experiential knowledge
Pla-Barber, José; Villar, Cristina; León-Darder, Fidel - In: International marketing review 31 (2014) 6, pp. 621-636
Persistent link: https://www.econbiz.de/10010467195
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Fine slicing of the value chain and offshoring of essential activities : empirical evidence from European multinationals
Linares-Navarro, Esmeralda; Pedersen, Torben; … - In: Journal of business economics and management 15 (2014) 1, pp. 111-134
Persistent link: https://www.econbiz.de/10010257297
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Springboarding : a new geographical landscape for European foreign investment in Latin America
Pla-Barber, José; Camps, Joaquín - In: Journal of economic geography 12 (2012) 2, pp. 519-538
Persistent link: https://www.econbiz.de/10009540440