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France
Consumer behaviour
39
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Brand management
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Cova, Bernard
5
Salle, Robert
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Barès, Franck
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Chanial, Philippe
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Cova, Véronique
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Farde, Guillaume
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Gaglio, Gérald
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Ivens, Björn Sven
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Pardo, Catherine
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business ethics : JOBE
1
Journal of small business and entrepreneurship : JSBE
1
The evolution of brands : from signals of quality to storehouses of trust
1
Working paper series / Ipag Business School : working paper
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ECONIS (ZBW)
5
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1
Tribal aspects of postmodern consumption research : the case of French in-line roller skaters
Cova, Bernard
;
Cova, Véronique
-
2009
Persistent link: https://www.econbiz.de/10003784800
Saved in:
2
Le street marketing, forcément transgressif?
Cova, Bernard
;
Saucet, Marcel
-
2014
Persistent link: https://www.econbiz.de/10010430692
Saved in:
3
Relationship keyness : the underlying concept for different forms of key relationship management
Ivens, Björn Sven
;
Pardo, Catherine
;
Salle, Robert
; …
- In:
Industrial marketing management : the international …
38
(
2009
)
5
,
pp. 513-519
Persistent link: https://www.econbiz.de/10003871825
Saved in:
4
Organizational sensemaking of non-ethical consumer behavior : case study of a French mutual insurance company
Cova, Bernard
;
Gaglio, Gérald
;
Weber, Juliette
; …
- In:
Journal of business ethics : JOBE
148
(
2018
)
4
,
pp. 783-799
Persistent link: https://www.econbiz.de/10011844310
Saved in:
5
Caught in the crossfire of orders of worth : a failed attempt by a small business to reconfigure a French public sector
Barès, Franck
;
Cova, Bernard
;
Farde, Guillaume
;
Salle, …
- In:
Journal of small business and entrepreneurship : JSBE
32
(
2020
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10012240201
Saved in:
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