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Erfolgsfaktoren von Franchisesystemen
Ahlert, Dieter; Evanschitzky, Heiner - 2002
Persistent link: https://www.econbiz.de/10004802265
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Dienstleistungsnetzwerke : Management, Erfolgsfaktoren und Benchmarks im internationalen Vergleich
Ahlert, Dieter; Evanschitzky, Heiner - 2003
Persistent link: https://www.econbiz.de/10001675270
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What to expect after the honeymoon : testing a lifecycle theory of franchise relationships
Blut, Markus; Backhaus, Christof; Heußler, Tobias; … - In: Journal of retailing 87 (2011) 3, pp. 306-319
Persistent link: https://www.econbiz.de/10009380015
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How employer and employee satisfaction affect customer satisfaction : an application to franchise services
Evanschitzky, Heiner; Groening, Christopher; Mittal, Vikas - In: Journal of service research : JSR 14 (2011) 2, pp. 136-148
Persistent link: https://www.econbiz.de/10009266749
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Autonomie und Loyalität in strategischen Unternehmensnetzwerken : eine Mehrebenenbetrachtung
Backhaus, Christof; Blut, Markus; Evanschitzky, Heiner; … - In: Verhalten in Organisationen, (pp. 141-178). 2009
Persistent link: https://www.econbiz.de/10003873404
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The franchise dilemma : entrepreneurial characteristics, relational contracting, and opportunism in hybrid governance
Evanschitzky, Heiner; Caemmerer, Barbara; Backhaus, Christof - In: Journal of small business management : JSBM ; a joint … 54 (2016) 1, pp. 279-298
Persistent link: https://www.econbiz.de/10011437432
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Growth, uniformity, local responsiveness, and system-wide adaption in multiunit franchising
Boulay, Jacques; Caemmerer, Barbara; Evanschitzky, Heiner; … - In: Journal of small business management : JSBM ; a joint … 54 (2016) 4, pp. 1193-1205
Persistent link: https://www.econbiz.de/10011602830
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Multi-unit franchising from franchisor and franchisee perspectives : antecedents, performance outcomes, and the optimal mini-chain size
Boulay, Jacques; Caemmerer, Barbara; Evanschitzky, Heiner; … - In: Journal of business research : JBR 113 (2020), pp. 49-58
Persistent link: https://www.econbiz.de/10012230430
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Internationalisierung von Franchisesystemen
Ahlert, Dieter - In: Internationalisierung von Vertrieb und Handel, (pp. 303 - 321). 2004
Persistent link: https://www.econbiz.de/10014555111
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Internationalisierung einer Marke : Erkenntnisse aus dem Franchising
Woisetschläger, David - In: Exzellenz in Markenmanagement und Vertrieb : Grundlagen …, (pp. 49 - 61). 2005
Persistent link: https://www.econbiz.de/10014555968