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Frankreich
Consumer behaviour
13
Konsumentenverhalten
11
Relationship marketing
9
Beziehungsmarketing
7
France
6
Wein
5
Wine
5
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Weinbau
4
Wine industry
4
Assortment alignability
2
Assortment size
2
Brand relationships
2
Brands
2
Children
2
Commitment
2
Confidence
2
Consumer behavior
2
Customer satisfaction
2
Emotion
2
Food
2
Interpretive consumer research
2
Kundenzufriedenheit
2
Lebensmittel
2
Loyalty
2
Qualitative research
2
Self-esteem
2
Social influence
2
Socialization
2
Trust
2
Vertrauen
2
effect of information
2
new product
2
wine
2
Advertising Adstock
1
Advertising campaign
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French
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Aurier, Philippe
5
Balcombe, Kelvin G.
1
Bosseaux, Jessica
1
Challita, Sandra
1
Lanauze, Gilles Séré de
1
Sentis, Patrick
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Séré de Lanauze, Gilles
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Economies et sociétés : cahiers de l'ISMEA
1
European journal of marketing : EJM
1
International journal of entrepreneurship and small business
1
International journal of retail & distribution management
1
Review of agricultural, food and environmental studies
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ECONIS (ZBW)
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1
Structure des buts du consommateur et schémas de substituabilité perçue : application à l'étude de la situation du vin dans l'univers des boissons
Aurier, Philippe
-
1997
Persistent link: https://www.econbiz.de/10001375895
Saved in:
2
Impact of European egg marking system in France : empirical time series analysis between 2017 and 2022
Bosseaux, Jessica
;
Balcombe, Kelvin G.
;
Aurier, Philippe
- In:
Review of agricultural, food and environmental studies
105
(
2024
)
2/3
,
pp. 229-250
Persistent link: https://www.econbiz.de/10015179716
Saved in:
3
Impacts of in-store manufacturer brand expression on perceived value, relationship quality and attitudinal loyalty
Aurier, Philippe
;
Lanauze, Gilles Séré de
- In:
International journal of retail & distribution management
39
(
2011
)
11
,
pp. 810-835
Persistent link: https://www.econbiz.de/10009407694
Saved in:
4
Impacts of perceived brand relationship orientation on attitudinal loyalty : an application to strong brands in the packaged good sector
Séré de Lanauze, Gilles
;
Aurier, Philippe
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1602-1627
Persistent link: https://www.econbiz.de/10009707874
Saved in:
5
Linking branding strategy to ownership structure, financial performance and stability : case of French wine cooperatives
Challita, Sandra
;
Aurier, Philippe
;
Sentis, Patrick
- In:
International journal of entrepreneurship and small business
36
(
2019
)
3
,
pp. 292-307
Persistent link: https://www.econbiz.de/10012058221
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