Narrow search
Showing 1 - 3 of 3
Cover Image
Predicting ticket holder no-shows : examining differences between reported and actual attendance at college football games
Popp, Nels; Simmons, Jason M.; Shapiro, Stephen L.; … - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10014292886
Cover Image
Factors influencing fan acceptance or rejection of a sport team's revolutionary rebrand
Simmons, Jason M.; Naraine, Michael L.; Greenwell, Chris - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 2, pp. 91-104
Persistent link: https://www.econbiz.de/10014315760
Cover Image
Examining similarities and differences in consumer motivation for playing and watching soccer
Tokuyama, Sagatomo; Greenwell, T. Christopher - In: Sport marketing quarterly : preferred journal of the … 20 (2011) 3, pp. 148-156
Persistent link: https://www.econbiz.de/10009373482