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The dynamics and implications of relationship quality in the charity-donor dyad

Shabbir, Haseeb A.; Palihawadana, Dayananda; Thwaites, Des - In: The Routledge companion to nonprofit marketing, (pp. 49-64). 2008

Persistent link: https://www.econbiz.de/10003592589

Relationship quality and giving behaviour in the UK fundraising sector : Exploring the antecedent roles of religiosity and self‐construal

Skarmeas, Dionysis; Shabbir, Haseeb A. - In: European Journal of Marketing 45 (2011) 5, pp. 720-738

Purpose – The current study aims to examine the extent to which donor religiosity and self‐construal encourage the development of donor‐perceived relationship quality and intention to give in the future. Donor‐perceived relationship quality is conceptualised as a higher‐order construct...

Persistent link: https://www.econbiz.de/10014722744

Relationship quality and giving behaviour in the UK fundraising sector : exploring the antecedent roles of religiosity and self-construal

Skarmeas, Dionysis; Shabbir, Haseeb A. - In: European journal of marketing : EJM 45 (2011) 5, pp. 720-738

Persistent link: https://www.econbiz.de/10009231885