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Multistage intermediation in display advertising

Balseiro, Santiago R.; Candogan, Ozan; Gurkan, Huseyin - In: Manufacturing & service operations management : M & SOM 23 (2021) 3, pp. 714-730

Persistent link: https://www.econbiz.de/10012547600

Learning in online advertising

Choi, W. Jason; Sayedi, Amin - In: Marketing science 38 (2019) 4, pp. 584-608

Persistent link: https://www.econbiz.de/10012059797

Optimal mechanism for the sale of a durable good

Doval, Laura; Skreta, Basilikē - 2019

Persistent link: https://www.econbiz.de/10012194104

Common Agency and Coordinated Bids in Sponsored Search Auctions

Decarolis, Francesco - 2013

As auctions are becoming the main mechanism for selling advertisement space on the web, marketing agencies specialized in bidding in online auctions are proliferating. We analyze theoretically how bidding delegation to a common marketing agency can undermine both revenues and efficiency of the...

Persistent link: https://www.econbiz.de/10013074903

Sponsored search auctions : an overview of research with emphasis on game theoretic aspects

Maillé, Patrick; Markakis, Evangelos; Naldi, Maurizio; … - In: Electronic commerce research 12 (2012) 3, pp. 265-300

Persistent link: https://www.econbiz.de/10009663939

Equilibrium analysis of dynamic bidding in sponsored search auctions

Vorobeychik, Yevgeniy; Reeves, Daniel M. - In: International journal of electronic business 6 (2008) 2, pp. 172-193

Persistent link: https://www.econbiz.de/10003717316

Position auctions with budget constraints : implications for advertisers and publishers

Lu, Shijie; Zhu, Yi; Dukes, Anthony - In: Marketing science 34 (2015) 6, pp. 897-905

Persistent link: https://www.econbiz.de/10011410018

Cooperative search advertising

Cao, Xinyu; Ke, T. Tony - In: Marketing science 38 (2019) 1, pp. 44-67

Persistent link: https://www.econbiz.de/10011999546

Keyword management costs and "broad match" in sponsored search advertising

Amaldoss, Wilfred; Jerath, Kinshuk; Sayedi, Amin - In: Marketing science 35 (2016) 2, pp. 259-274

Persistent link: https://www.econbiz.de/10011459512

Computational analysis of perfect-information position auctions

Thompson, David R. M.; Leyton-Brown, Kevin - In: Games and economic behavior 102 (2017), pp. 583-623

Persistent link: https://www.econbiz.de/10011792236