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Private label vendor selection in a supply chain : quality and clientele effects
Kumar, Nanda; Radhakrishnan, Suresh; Rao, Ram C. - In: Journal of retailing 86 (2010) 2, pp. 148-158
Persistent link: https://www.econbiz.de/10003988222
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Commentaries and rejoinder to "Marketing of vice goods : a strategic analysis of the package size decision" by Sanjay Jain
Rao, Ram C.; Wansink, Brian - In: Marketing science 31 (2012) 1, pp. 52-58
Persistent link: https://www.econbiz.de/10009511629
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Leveraging experienced consumers to attract new consumers : an equilibrium analysis of displaying deal sales by daily deal websites
Subramanian, Upender; Rao, Ram C. - In: Management science : journal of the Institute for … 62 (2016) 12, pp. 3555-3575
Persistent link: https://www.econbiz.de/10011626401
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Search advertising : budget allocation across search engines
Zia, Mohammad; Rao, Ram C. - In: Marketing science 38 (2019) 6, pp. 1023-1037
Persistent link: https://www.econbiz.de/10012147195
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Pricing under dynamic competition when loyal consumers stockpile
Gangwar, Manish; Kumar, Nanda; Rao, Ram C. - In: Marketing science 40 (2021) 3, pp. 569-588
Persistent link: https://www.econbiz.de/10012594063
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Increasing retailer loyalty through the use of cash back rebate sites
Qiu, Ye; Rao, Ram C. - In: Marketing science 39 (2020) 4, pp. 743-762
Persistent link: https://www.econbiz.de/10012294605
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Can merchants benefit from entry by (Amazon-like) platform if multiagent prices signal quality?
Qiu, Ye; Rao, Ram C. - In: Marketing science 43 (2024) 4, pp. 778-796
Persistent link: https://www.econbiz.de/10014636328