This ebook is prepared from the research works presented at the 3rd Advances in Hospitality and Tourism Marketing and Management Conference (AHTMMC). It presents works focusing on technology (e.g., blogs, GPS), innovation, and innovative forms of tourism (e.g., nostalgic tourism)

Partial-least-squares path modeling (PLS-PM), a composite-based form of structural equation modeling (SEM), offers great practical advantages to researchers and practitioners. It has been gaining increasing attention in various disciplines, including management information systems, marketing,...