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Agency and empowerment in consumption in relation to a patriarchal bargain : The case of Nigerian immigrant women in the UK

Lindridge, Andrew; Peñaloza, Lisa; Worlu, Onipreye - In: European Journal of Marketing 50 (2016) 9/10, pp. 1652-1671

Purpose This research aims to explore how female immigrants use consumption to challenge and support their husband's position within the context of their patriarchal bargain. Design/methodology/approach The sample group ( n = 20) consisted of ten first-generation Nigerian immigrant married...

Persistent link: https://www.econbiz.de/10014724032

The past and future of gender research in marketing : paradigms, stances, and value-based commitments

Peñaloza, Lisa; Prothero, Andrea; McDonagh, Pierre; … - In: Journal of marketing 87 (2023) 6, pp. 847-868

Persistent link: https://www.econbiz.de/10014432717

Agency and empowerment in consumption in relation to a patriarchal bargain : the case of Nigerian immigrant women in the UK

Lindridge, Andrew; Peñaloza, Lisa; Worlu, Onipreye - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1652-1671

Persistent link: https://www.econbiz.de/10011616843

Crossing wires : short-circuiting marketing theory

Coffin, Jack; Eichert, Christian A.; Bettany, Shona; … - In: Marketing theory 22 (2022) 2, pp. 275-292

Persistent link: https://www.econbiz.de/10013257609