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Die Vernetzung der betriebswirtschaftlichen Forschung : Strukturen und Entwicklungen
Backhaus, Klaus; Eisenbeiß, Maik; Grotkopp, Elin - In: Distribution und Handel in Theorie und Praxis : …, (pp. 3-21). 2009
Persistent link: https://www.econbiz.de/10003839439
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Customer Relationship Management
Eisenbeiß, Maik; Bleier, Alexander - In: Handbuch Handel : Strategien - Perspektiven - …, (pp. 463-485). 2012
Persistent link: https://www.econbiz.de/10009738000
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Dynamisches Benchmarking : ein Verfahren auf Basis der Data-Envelopment-Analysis
Wilken, Robert - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003423610
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Which types of multi-stage marketing increase direct customers' willingness-to-pay? : evidence from a scenario-based experiment in a B2B setting
Geiger, Ingmar; Dost, Florian; Schönhoff, Alejandro-Marcel - In: Industrial marketing management : the international … 47 (2015), pp. 175-189
Persistent link: https://www.econbiz.de/10011313546
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Estimating beta-coefficients of German stock data : a non-parametric approach
Eisenbeiss, Maik; Kauermann, Göran; Semmler, Willi - In: The European journal of finance 13 (2007) 5/6, pp. 503-522
Persistent link: https://www.econbiz.de/10003570594
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Dynamisches Benchmarking : ein Verfahren auf Basis der Data Envelopment Analysis
Wilken, Robert - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013515500
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Effizienzorientierte Rankings wirtschaftswissenschaftlicher Fakultäten : eine dynamische Analyse
Backhaus, Klaus; Ruthemann, Sandra; Wilken, Robert - 2006
Persistent link: https://www.econbiz.de/10003970130
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The impact of stress on consumers' willingness to pay
Maier, Erik; Wilken, Robert - In: Psychology & marketing 31 (2014) 9, pp. 774-785
Persistent link: https://www.econbiz.de/10010405131
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What do you think, darling? : revisiting knowledge on purchase decisions of couples within households
Dinkevych, Elena; Wilken, Robert - In: Marketing : ZFP ; journal of research and management 39 (2017) 4, pp. 47-56
Persistent link: https://www.econbiz.de/10011780913
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Did the Volkswagen emissions scandal harm the "Made in Germany" image? : a cross-cultural, cross-products, cross-time study
Aichner, Thomas; Coletti, Paolo; Jacob, Frank; Wilken, … - In: Corporate reputation review 24 (2021) 4, pp. 179-190
Persistent link: https://www.econbiz.de/10012666288