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It’s Not Me, It’s You : The Downstream Effects of Identity Threat in the Context of Gift Giving

Ward, Morgan K. - 2010

Prior research has established that an external threat to an individual's identity can be resolved via an identity-congruent product choice which bolsters his/her identity. In the context of gift giving, we examine how purchasing an identity threatening product can itself create an identity...

Persistent link: https://www.econbiz.de/10013143380

It's not me, it's you : how gift giving creates giver identity threat as a function of social closeness

Ward, Morgan K.; Broniarczyk, Susan M. - In: Journal of consumer research : JCR ; an … 40 (2013/14), pp. 270-287

Persistent link: https://www.econbiz.de/10009777125

Ask and you shall (not) receive : close friends prioritize relational signaling over recipient preferences in their gift choices

Ward, Morgan K.; Broniarczyk, Susan M. - In: Journal of marketing research : JMR 53 (2016) 6, pp. 1001-1018

Persistent link: https://www.econbiz.de/10011648431

It's not me, it's you : how gift giving creates giver identity threat as a function of social closeness

Ward, Morgan K.; Broniarczyk, Susan M. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 1, pp. 164-181

Persistent link: https://www.econbiz.de/10009160922

When consumers prefer to give material gifts instead of experiences : the role of social distance

Goodman, Joseph K.; Lim, Sarah - In: Journal of consumer research : JCR ; an … 45 (2018) 2, pp. 365-382

Persistent link: https://www.econbiz.de/10011900562